IABC Marketplace

Marla Lepore founded Marla Ink Productions on the concept that writing matters. Our mission is to eradicate the inconsistent, unpolished, unprofessional writing and design work that so often gets in the way of an organization's success. By providing clients with literate, well-crafted, audience-appropriate marketing communications rooted in solid business strategy, we help clients connect with their target markets and draw the line between themselves and the competition.

A seasoned writer, editor and marketing communications professional who conceptualizes and delivers results-driven marketing campaigns and tactics, Ms. Lepore draws on more than 15 years of experience as a hands-on professional who understands how to create and align marketing communications with sales and business goals. She guides clients on strategy development, marketing planning and public relations for both traditional and new media in addition to providing high-impact tactics such as white papers, newsletters, editorial writing, sales tools, website content, media pitches, press releases and employee communications. Active in social media, she helps clients navigate new and emerging technologies to cement client loyalty, reach broader audiences and leverage cost-effective and successful tools for their business. For insights on the latest marketing and communications trends, please visit the Ink Blog.

Ms. Lepore holds a Bachelor of Arts degree in English with a specialization in Language, Writing and Rhetoric from Tulane University in New Orleans. On the corporate side, she has worked in the commercial real estate, logistics and HR consulting/training industries. Marla Ink's clients encompass a range of industries primarily in the B2B arena.